Football season is here, and that means it’s time to tailgate. It doesn’t matter if you’re a diehard football fan or not, tailgates and outdoor game watch parties have become the place to be in the fall. (One survey we found says 80% of Americans tailgate annually!) Whatever the exact number, it’s a prime opportunity for home and housewares retailers to get in on the game as consumers tailgate this fall.
Football’s Ascension
Not convinced? We all know baseball is commonly known as America’s pastime, but actually football is Americans’ favorite sport by far: 41% of U.S. adults in a Gallup poll earlier this year said football is tops. (Baseball and basketball essentially tied for a distant second at 10% and 9%, respectively.)
Consider that the Super Bowl has consistently been the most watched television event of the year for some time (and 2024’s game was a record for all Super Bowls). And it’s clear that even casual fans are getting in on football-related fun. College football tailgates and game watches are also a big draw.
But Also, the Food
Okay, football is popular and all, but the food is also an important part of tailgate appeal. And many people are happy to take the unspoken challenge of serving a delicious and unique meal in the middle of a parking lot or grassy field.
That may mean cooking onsite, where portable grills and slow cookers reign supreme. But consumers will also likely be attracted to newer items like portable pizza ovens and griddles that will allow them to impress their guests. Additionally, they may appreciate creative new ideas and recipes specifically designed for tailgating.
Some tailgaters might opt for bringing pre-prepared items from home, which also creates significant need for coolers, insulated bags (like this one from FancyPanz) and carrying cases. Make sure to promote some of the many creative new carrying cases that double as serving pieces, such as the Snips Portable Charcuterie Board by Widgeteer.
Don’t Forget the Atmosphere
Besides the food, the atmosphere is an important ingredient when consumers tailgate. (And remember—fans who don’t have tickets or live nearby can easily host a backyard game watch that feels like a tailgate, thanks to wireless wifi and the ease of livestreaming.)
Retailers can help shoppers set the mood for outdoor football fun with portable chairs, speakers and anything with team mascots and logos. (Don’t miss these portable grills from Mascot Grills!) Portable heaters and blankets will also be appreciated in cooler climates.
The more consumers tailgate, the more they may value anything that elevates the experience. To appeal to them, consider items like the Oniva Camping Party Cooler with Stand from the Picnic Time Family of Brands. Other related products to consider are games to entertain partygoers, football-themed textiles and beverage dispensers.
Not sure where to begin with marketing and merchandising around football season? There’s actually a holiday to get you started: National Tailgating Day is the first Saturday in September—September 7 this year.
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